The New North is an ongoing documentary-style football series distributed on YouTube.

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Founded by Brandon Voglewede, Aaron Voglewede, Cam Voglewede, and Demi Voglewede, we tell raw, long-form stories from inside the world of high school football, capturing the moments you can’t see from the stands and the emotion you can’t feel through highlights.

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Season 1 was a viral success, amassing millions of views across YouTube and TikTok, our two primary platforms, with Season 2 currently on the way.

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Our mission is simple: build the most watched football show in the world.

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We shoot vérité-style programming from the sidelines, in the bleachers, inside locker rooms, and up in the press box. We are where the game happens, and often, it all unfolds under the Friday night lights.
 

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